What Can Food Write Create for You?

 As a writer specializing in one industry, I have written documents for the following customers:

• Commercial Foodservice: Restaurants, café, bars, taverns, resorts, hotels, banquet and catering

• Noncommercial Foodservice:  School, Universities, Military Bases, Medical Foodservice Operations

• Restaurant and Foodservice Software Companies

• Publishers, Magazines, and Newsletters

• Food Manufacturers: Bakeries, Entrée Makers, Food Processors

• Food Distributors and Brokers: People who sell food at the wholesale level to foodservice operations.

What can I write for you?

If you would like to see samples of my work, click on my portfolio page, or click on my contact me page to drop me a note.

Operations Writing

This is writing for within a foodservice operation, usually telling managers, or employees what to do.  Operational writing saves you money by ensuring consistency among employees and products.  Operational writing shows your employees your unique ways of doing business.  With over 20 years of experience, I can create the following operational documents for you.

• Procedure Plans: including how-to technique writing

• Quality Assurance Writing: how to create consistency within a company

• Marketing Plans: to attract new customers

• Job Descriptions and Procedure Writing: for each position within your establishment

• HACCP Plans and Check Sheets: to meet local and national needs

• Mission Statements, Company Philosophy: which explain your company philosophy to your employees

"A well written Job Description is the backbone of organization and cost control.  Without knowing who does what, or who reports to who, an operation will soon be in chaos.  Contact me for Job Descriptions that reflect your organization, culture, and needs."

 Training Writing

Writing for training is a bit different from Operational Writing.  When I create training plans, courses, or seminars, they are designed for someone else to deliver the material.  I can create training plans for a variety of situations, personnel, and delivery methods.  I can work with your establishment to customize a plan with the detail you need.  If you want, I can come by, and train your first set of staff within the guidelines that you give me.  Training writing increases revenues by explaining the how’s and why’s to your employees.  Training writing ensures consistency, adherence to local laws and customs, and quality service and products.  Click here to see my list of courses available.

• Training Plans and Modules

• Course development for academic credit

• Software help and tutorials

• Foodservice training for sales staff

• In person, online, and blended models available

“Training seminars are easy to use by someone else, creating them for your establishment will save you money, time and effort.  Not to mention, use of a script means that the points important to you are covered each and every time.”

Advertising Writing

Is creating a need for a particular product or service.  Advertising Writing increases your sales, and your profits.  With over 20 years of experience, I can create the following advertising documents for you.

• Web-Pages for Foodservice and Restaurants

• Sales Brochures for Software Programs and Food Products

• Feature and Benefits Writing for Software Programs and Food Products

• Marketing Brochures and Sell Sheets

• Menus, Special Sheets, and Menu Support Materials (e.g. item cards)

"Product Usage guides are slightly different.  Not so much a “buy” piece, but rather a “now what” piece.  Use to sell other lines, combine lines or for customers who want to know what to do with items." 

Books, Articles, Newsletters, and Case Studies

This type of writing needs someone with industry experience.  Someone with a list of industry contacts around the world.  Someone who can access up-to-date research on your topic.  Someone who has stacks of books, articles, and news feeds about this field.  Someone who can present accurate, industry friendly information quickly. If you want articles for restaurant owners written by an industry expert familiar with their needs, wants, and desires, then I can provide the following:

• Books: including ghostwriting, editing, and fact-checking

• Articles: single topic or series

• Newsletters: for both customers of a restaurant, or newsletters designed to reach restaurant owners and managers

• Case Studies and White Papers: using industry friendly sources to help persuade those outside of this field about important topics.

• Primary Research:  both primary and secondary research, including creating survey instruments, collecting data, computation, and interpreting results.  

“I’ve developed Child Nutrition guides which show products that meet these requirements.  Perfect for a Distributor or a Broker to increase sales to schools, preschools, and the healthcare markets.  They can easily customized with your item numbers and other distribution information.”

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